Many companies grow rapidly because their directors are excellent at what they do, but they reach a point when they outgrow their brand, marketing, and customer experiences, which impacts profitability and sales.

Today’s guest knows that most small business owners want to build a successful business whose reputation precedes them and where the sales and growth look after themselves. To do that, they need a unique brand strategy, a story that sells and customer experiences so amazing that their clients become raving fans.

The problem is that most company directors are not marketers and don’t have hours to waste trying tactics they find randomly on Google. And they’re worried they’ll crash and burn if they don’t have accountability to help keep their marketing engines humming. Every business owner deserves an opportunity to achieve their company’s vision, even if they’re not skilled marketers.

She gets it because she studied customer experience in 2015. She is a practised performance coach with qualifications in coaching sales, culture and emotional intelligence. She has co-authored a #1 bestselling book about Customer Experience and is a StoryBrand certified guide. With ongoing support, she helps her clients level up their Marketing Strategy, Style, Story and Sales to get more clients and grow their dream business faster and easier.

She is the founder of CX Creators and Deirdre Martin Consulting.

Today we find out what’s important to Deirdre Martin.